About Us

Combat Veteran, CEO and Founder, Norie Shoes and EQWAL Footwear.  Natasha Norie Standard gained the leadership, management and organizational skills that support her as founder and CEO of two thriving footwear companies from an unusual source: the United States Army. Her ability to set goals, a course for implementation, and motivate teams, were formed by managing 6,500 people as a Company Commander and her direct responsibility for a $684 million supply chain contract.

During the 15 years that the Bronze Star awarded Airborne Logistics Officer served in the U.S. armed forces in Italy, Iraq, and Germany, Standard’s skills were proven as she supervised supply chain logistics for equipment and personnel on a global scale. She learned to trust her judgement and hone the traits that make her a successful entrepreneur: being decisive, strategic, research-driven, analytical, technical, and unstoppable.

Today, Natasha Standard’s two footwear divisions include Eqwal and Norie Shoes.  In 2020, Eqwal developed the first military combat boots designed specifically for women. Surprisingly, female service members today still wear boots designed for men. Eqwal was selected by the business accelerator NYU Tandon Veteran’s Future Lab for 20-21, and is being considered for the SBIR/AFWERX acceleratorprogram for the next stage of development. The mission of Norie Shoes, founded in 2017, is comfortable, stylish and high quality shoes at an “affordable luxury” price point.

After leaving the Army, Standard worked for Williams Sonoma as Global Supply Chain Manager for two years. There she recognized her calling and passion for fashion, and decided to “bet on herself,” which became her personal motto. Standard’s supply chain experience drove her desire to know everything about designing, producing, distributing and selling shoes. She pursued two Masters of Arts degrees, and moved to Milan to study with footwear experts at the prestigious Arsutoria School.

Standard graduated Standard’s supply chain experience drove her desire to know everything about designing, producing, distributing and selling shoes. She pursued two Masters of Arts degrees, and moved to Milan to study with footwear experts at the prestigious Arsutoria School.

Standard graduated with a Bachelor of Arts in marketing from Hampton University in Virginia. She earned a Master of Arts from Webster University, and a Master of Arts from Savannah School of Art and Design. She holds a Professional Diploma from the Arsutoria School in Milan, Italy.

Committed to supporting her community, Standard created the Norie Foundation which mentors high school students who have aged out of the foster care system. She is a member of The Links, Inc., and Alpha Kappa Alpha Sorority, Inc.